This article first appeared in City & Country, The Edge Malaysia Weekly on May 24, 2021 - May 30, 2021

Trinity Group Sdn Bhd will launch Trinity Wellnessa in Beverly Heights, Ampang North, in July. The project is a joint venture with Singapore-based property developer Oxley Holdings Ltd. Registration of interest started last month and the development has secured about 2,000 registrants to date.

In an exclusive interview with City & Country, group founder and managing director Datuk Neoh Soo Keat says the name “Wellnessa” was selected as it captures the essence of a new-age development that offers a holistic wellness experience to residents.

“We believe one of the upcoming trends in the property market will be family wellness. Thus, Trinity Wellnessa will incorporate the idea of wellness in its facilities and design layouts as a result of the pandemic,” he explains.

Occupying a 3.9-acre freehold parcel in Beverly Heights, Trinity Wellnessa has a gross development value (GDV) of RM318 million and will comprise two 30-storey towers with 463 units in total. The low-density development will have only 10 units per floor and 1,069 parking bays. Each unit will come with at least two parking lots.

Due for completion in 2025, the units will have three or four bedrooms and two or three bathrooms and built-ups of 1,008 and 1,286 sq ft, with the latter being dual-key units. Neoh says there will also be an exclusive 2,585 sq ft 5+1-bedroom, 5+1-bathroom penthouse unit, where  the additional room can be used as a bedroom or converted into a home office or music room. The selling price starts at RM563,888.

Units at Trinity Wellnessa will feature functional and open concept layouts with an abundance of natural light and ventilation to promote a healthy lifestyle. They will be fitted with air conditioners, water heaters and shower screens.

“Thus, the units are suitable for first-time homebuyers, singletons, working professionals, young couples, young and multigenerational families, upgraders, retirees and investors. Some 65% of the units are targeted at owner-occupiers while the rest will be marketed to investors,” says Neoh.

According to the developer, Trinity Wellnessa will be the first condominium development in the country with a triple protection system. “It will have contactless technology that provides facial recognition upon arrival at the entrance and lobby. Residents can then use the touchless proximity sensors to call for the lift, which will bring them to their respective units,” Neoh says, adding that there will be smart lockers for contactless package and food deliveries.

“We are also developing a smart application for residents to register their guests from their personal devices, whereby once registered, the guests will be granted a grace period of an hour to enter the premises.”

The development will have a 2.1-acre podium deck offering more than 30 outdoor and indoor wellness-centric facilities such as a ray pool, wading pool, halo pavilion, culinary house, entertainment house, study and work house, community garden, fitness house, badminton court and mini futsal court. The maintenance fee, inclusive of sinking fund, is set at 36 sen psf per month.

Neoh highlights two unique features at the development — the floating cinema and co-working lounge with Nespresso. “The floating cinema will be the first of its kind in the country where the audience can sit on floats to catch up on the latest premieres, while the co-working lounge with Nespresso will be a purpose-built co-working space for those who need to work from home and leverage the highly popular coffee culture. In this respect, a self-service Nespresso coffee machine will be provided.”

The development is a 10km drive from the Kuala Lumpur city centre and easily accessible via highways such as the Middle Ring Road 2, Ampang-Kuala Lumpur Elevated Highway and Duta-Ulu Kelang Expressway. It is also linked to the under-construction Sungai Besi-Ulu Kelang Expressway and East Klang Valley Expressway. The connectivity would allow one to travel to Setapak, Wangsa Maju, Melawati, Pandan Indah, Setiawangsa and Titiwangsa.

Nearby amenities include Giant Supermarket, Melawati Mall, Wangsa Walk Mall, KL East Mall, Fairview International School, Brighton International School and Tunku Abdul Rahman University College. A transport hub within a 5km radius is the Sri Rampai LRT station.

Despite the current market conditions, Neoh believes that reasonably priced properties in strategic locations with good accessibility will remain in high demand. “As a boutique developer, we strive to be agile, prudent and demand-centric in a competitive market by consistently pushing the envelope with outstanding property developments that are not only relevant but value-driven and meet the changing needs of today’s modern families.”

Next year, Trinity Group plans to launch Trinity Enlivea — located adjacent to Trinity Wellnessa and comprising condominium units with a total GDV of RM515 million — and a mixed-use development in Bandar Kinrara, Puchong, with a GDV of RM290 million. They are still in the planning stage and other details have yet to be firmed up.

“The projects that we have in the pipeline will be developments that will resonate with the needs and wants of target buyers. We believe that having an in-depth understanding of market trends, consumer behaviour and industry insights will allow us to continuously introduce innovative developments that will improve the lives of our customers,” says Neoh.

“While we remain cautious, we are nonetheless optimistic as industry data has shown sustained interest in certain sections of the market, especially from the young and first-time homebuyers. With a relatively large segment of the country’s population under the age of 40, the formation of new households remains strong,” he adds.

That being said, Neoh sees this as a great opportunity to fill the gap in market demand for affordable lifestyle-oriented homes by developing a number of projects in strategic locations. “The Covid-19 pandemic has shifted consumer behaviour and habits and is changing what customers value, which in turn affects how they live, work and play. Hence, it is important to develop products that suit buyers’ needs.”

Currently, Trinity Group has 48.1 acres — with ongoing projects or undeveloped — with an estimated total GDV of RM5.036 billion.

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