Cover story: A Cohesive narrative

This article first appeared in Options, The Edge Malaysia Weekly, on November 4, 2019 - November 10, 2019.
Cover story: A Cohesive narrative
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In the South Korean capital of Seoul, Royal Salute recently introduced two permanent additions to its prestigious 21 Year Old range.

Chivas Brothers Ltd chairman and CEO Jean-Christophe Coutures talks to Petrina Fernandez about the highly-anticipated blends and how they reflect the times we live in.


T he slice of Seoul visible from a window at the Four Seasons Hotel embodies the spirit of the South Korean capital. In the not-too-far distance, the austere, expansive grounds of the 14th-century Gyeongbokgung Palace sequester it from the contemporary world of skyscraping steel and glass that strives to rival the stature of the surrounding mountains.

These contrasting elements — nature, history and modernity — coalesce rather than collide, depicting an almost impossible coherence. The entire scene calls to mind the Taegukgi, or the South Korean flag, which features a blue and red yin and yang symbol framed by four black trigrams, collectively signifying harmony and movement.

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