This article first appeared in City & Country, The Edge Malaysia Weekly on June 7, 2021 - June 13, 2021

Eupe Corp Bhd’s Tarynda and Teya homes in Kedah have achieved take-up rates of 96% and 100% respectively since they were launched in May and December last year. Both products are part of Astana Parkhomes B in Bandar Seri Astana, Sungai Petani.

Group head of marketing and design Datin Michelle Gan tells City & Country in an email that Astana Parkhomes was carefully planned, with the central parks taking centre stage,  and houses built around them.

Teya comprises 87 units of 1½-storey terraced homes and has a gross development value (GDV) of RM23.8 million. Due for completion in June next year, the 3-bedroom, 2-bathroom houses will have built-ups of 1,165 sq ft and land sizes from 22ft by 75ft. Selling prices start from RM299,000.

Tarynda consists of 25 two-storey terraced homes and has a GDV of RM8.35 million. The houses will have 4-bedroom, 3-bathroom layouts with built-ups of 1,859 sq ft and land sizes from 22ft by 75ft. Priced from RM338,000, they are expected to be completed this December.

“We have seen a growing demand for affordably priced products amid the pandemic, as buyers place an even greater importance on value while wanting features that provide a safe and healthy home. Hence, we pivoted towards a series of innovative product offerings that target what we see as a growing segment of aspirational and younger buyers who are more discerning in what they want, but at the same time want more for less,” says Gan.

According to the developer, houses at Teya and Tarynda cater for the mass and mid-market segment, which is mainly the Malay demographic aged between 28 and 40. These homes have a modern and contemporary design and an open-plan layout.

Gan says that the Teya homes will come with a high ceiling in the living area, open-concept dry and wet kitchen areas for flexibility of space usage, and a mezzanine floor above that can be used for various purposes such as a bedroom, or converted into a home office, music or hobby room.

Meanwhile, the larger Tarynda homes are designed with space and comfort in mind. They are suitable for small and young families. “Ultimately, we aim to offer affordable entry-level housing that meets buyers’ needs by providing spacious homes with innovative interior and exterior designs,” says Gan.

Sprawling over 650 acres, the gated-and-guarded freehold Bandar Seri Astana will comprise semidees, bungalows and terraced homes. It is currently 74% developed and is expected to be completed in 2031. 

Nearby amenities include Village Mall, Astana Jaya Mart, SJK(C) Lin Khay, SK Seri Pinang, Pantai Hospital Sungai Petani, Hospital Pakar Metro, Sultan Abdul Halim Hospital and Taman Rekreasi Bandar Perdana. The township is also easily accessible via Jalan Lencongan Timur and the North-South Expressway.

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