KUALA LUMPUR: It was a fancy evening as The Edge played host for the night at The Art of Time exhibition. It was also at this event that The Edge Media Group group chief executive officer (CEO) and publisher Ho Kay Tat announced the launch of www.theedgemarkets.com.

Citing the growth of The Edge over 20 years — from a weekly with only a corporate and markets section to a property pull-out City & Country, high-end lifestyle magazine Options, a personal finance publication Personal Money, and most recently #edGY that caters to the younger generation of entrepreneurs and professionals’ work, aspirations and lifestyle, Ho said these products were some of the company’s initiatives to keep up with the times.

“While we have the demographics, we also want to ensure we have all the key media platforms covered as well.

“Today, we have The Edge Malaysia and The Edge Singapore weekly in print, and their digital replicas. We have The Edge Financial Daily in print and its digital replica, and we also have the regional digital only political business magazine The Edge Review.

“We are happy to announce that on Friday, we will launch a game-changing online platform called www.theedgemarkets.com,” he announced.

Ho said the platform is a game changer in that it combines The Edge’s traditional strength in news with comprehensive financial data on Bursa Malaysia and Singapore Exchange-listed companies, alongside analytics allowing readers to compare how they stack up against each other.

The website will also allow readers to stay ahead with alerts on stocks that are showing price and volume momentum. One can also create a watch list of stocks to follow and get email alerts on any breaking news on these selected companies.

“It is easy to use, it is free and allows investors to execute share trades through direct links to stockbrokerages and banks,” he said, adding that The Edge plans to extend its coverage to Indonesia, Thailand and Hong Kong in time.

“Anyone sitting anywhere in the world, using any PC and mobile device can get all the information and news they want on these listed companies in these countries with just a few clicks. The future is here, but don’t take my word for it,” he said.

Also present at last night’s event themed “Appreciate time — past, present and future” were The Edge Media Group executive chairman Datuk Tong Kooi Ong, Valiram Group and Swiss Watch Gallery executive director Ashwin Valiram, The Edge Media Group managing director Au Foong Yee and CIMB Investment Bank Bhd CEO Tengku Datuk Zafrul Tengku Abdul Aziz.

The Art of Time, launched last Saturday, is showcasing 1,000 fine timepieces and 100 haute horology, high complication and jewellery pieces until Oct 13.

This article first appeared in The Edge Financial Daily, on October 8, 2014.