Thursday 28 Mar 2024
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This article first appeared in City & Country, The Edge Malaysia Weekly on October 18, 2021 - October 24, 2021

Phase 1B of UEM Sunrise Bhd’s Senadi Hills in Iskandar Puteri, Johor, has seen a 83% take-up rate since its launch last December.

“We are constantly staying ahead of the curve in anticipating our customers’ changing needs, ensuring that a future-proof UEM Sunrise development can only appreciate in value and have a long shelf life,” chief operations officer (southern) Zamri Yusof tells City & Country in an email.

With a gross development value (GDV) of RM91 million, Phase 1B comprises 120 units of 22ft by 70ft, 2-storey garden homes. The units will come in 4-bedroom, 3-bathroom layouts with built-ups ranging from 2,185 to 2,317 sq ft and prices starting from RM659,900. They are due for completion in December 2022.

The residential enclave caters for multigenerational families. Residents of all ages can enjoy the green spaces in the residential eco-sanctuary, which are wheelchair-friendly. “Facilities such as a 2½km jogging track, children’s playground, outdoor gym, mini tai chi area and plaza will provide respite for the whole family to unwind and reconnect with each other after the daily grind. The monthly maintenance fee will be determined by the residents after the resident association is set up,” says Zamri.

According to the developer, Phase 1B units will be suitable for buyers looking for houses in strategic locations near established amenities. It is also suited for professionals working in Singapore, as it is convenient for them to commute via the Causeway and Malaysia-Singapore Second Link. Apart from that, it will appeal to buyers from the surrounding areas such as Bukit Indah, Horizon Hills and Nusa Bestari looking for an upgrade, as well as investors seeking rental income and capital gain. About 70% of the units are aimed at owner-occupiers while the rest will be marketed to investors.

The previous launch, Phase 1A, has seen a take-up rate of 88% since its launch in June last year. With a GDV of RM81 million, it comprises 112 units of 20ft by 70ft double-storey garden homes with built-ups of 2,088 to 2,241 sq ft and prices starting from RM623,900.

Zamri: We are constantly staying ahead of the curve in anticipating our customers’ changing needs (Photo by UEM Sunrise)

Prices of landed residential properties are considered more stable than those of high-rise properties. Supported by the Home Ownership Campaign, which was extended until Dec 31 this year, as well as financial incentives offered by developers, affordably priced landed properties should continue to enjoy strong demand, says Zamri.

“The take-up rates of houses in Senadi Hills have been encouraging despite being launched in the middle of the pandemic last year and [during] the border closures in Singapore. We are optimistic that our customers will continue to seek quality and affordable products when the borders reopen and most economic activities resume,” he adds.

The freehold 62.18-acre Senadi Hills has a GDV of RM408 million and will comprise a total of 398 residential units and 20 shopoffices. The township is expected to be completed in 2025. Nearby amenities include Mall of Medini, AEON Bukit Indah, Tesco Bukit Indah, NSK Trade City, Anjung Neighbourhood Centre, EduCity Iskandar, Legoland Malaysia, Gleneagles Hospital Medini Johor and Horizon Hills Golf and Country Club. It is also easily accessible via the Lebuh Kota Iskandar and Jalan Ismail Sultan (Iskandar Coastal Highway).

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