This article first appeared in City & Country, The Edge Malaysia Weekly on June 21, 2021 - June 27, 2021
Sime Darby Property Bhd’s (SDP) Lyra 1 and Lyra 2 in Bandar Bukit Raja, Klang have achieved a take-up rate of 100% and 93% since they were launched on April 24 and May 29 respectively. Due to the good response, the developer will be launching the last phase, Lyra 3, next month.
“The outstanding performance of Lyra is attributed to the attractive deals in our ‘Siap, Sedia, Raya’ campaign from April 15 to May 31, together with existing sales packages and the Home Ownership Campaign that has been extended until Dec 31 this year,” group managing director Datuk Azmir Merican tells City & Country in an email.
“We intend to offer homebuyers the opportunity to purchase homes at Lyra that are carefully crafted, with practical designs that provide dwellers with maximum comfort in a well-connected and sustainable township,” he adds.
Occupying a 25.79-acre tract in the freehold Bandar Bukit Raja, Lyra has a gross development value (GDV) of RM175.59 million and comprises 272 double-storey linked homes. It is due for completion in 2023 and will have three phases — Lyra 1 (91 units, GDV of RM58.4 million), Lyra 2 (100 units, GDV of RM63.11 million) and Lyra 3 (81 units, GDV of RM54.08 million).
Lyra, which is situated near the township’s 125-acre town park — the largest in Klang — is the latest collection of double-storey linked units designed to meet the growing demand for practical and spacious homes while offering a façade that is both distinctive and timeless.
These homes will come in 4-bedroom and 3- or 4-bathroom layouts with built-ups ranging from 1,729 to 2,713 sq ft. Selling prices start at RM703,888. “They will feature separate wet and dry kitchens as well as spacious rooms and one of the rooms can be converted into a bedroom, study or family room. As such, the target market is mainly first-time homebuyers, young professionals, couples and families,” says Azmir.
According to the developer, homes at Lyra will have a north-south orientation and come with high and strategically placed windows for optimal lighting and ventilation. They will also be cooler thanks to radiant barriers in the roof that act as a shield to reflect heat and balance indoor temperature.
“Despite the challenging environment, our projects have so far been well received, which is attributed to us bringing to market properties that resonate with the changing needs of homebuyers. The support from homebuyers proves that our strategy of developing residential properties at the right price and right location will enable us to deliver our targets as much as possible,” says Azmir.
The developer has also tailored its launches to new market norms by reviewing all upcoming projects to ensure that the products meet current demand. “We took into consideration post Covid-19 demands that focus on larger living spaces equipped with home workstations and sustainability features,” he adds.
Residents of Lyra will enjoy recreational and sports facilities such as a community park, badminton court, basketball court and reflexology path, and future amenities such as an urban farm (herb/spice garden) and pump track for bicycles.
The self-sustaining and fully integrated Bandar Bukit Raja has a GDV of RM16.4 billion and comprises residential, commercial and industrial components. The 4,333-acre township is located close to supermarkets and shopping malls such as Tesco, Klang Parade, Centro Mall, AEON Bukit Raja and AEON BiG Klang, hospitals such as KPJ Klang Specialist Hospital and Columbia Asia Hospital, as well as educational institutions such as SJK (C) Pin Hwa 2, SMJK Kwang Hwa, SMK Bandar Setia Alam, Tenby International School, Universiti Teknologi Mara and Universiti Industri Selangor.
It is also easily accessible via the Federal Highway, Shapadu Highway, New Klang Valley Expressway and West Coast Expressway.
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