Social commerce gains popularity in Southeast Asia

(Photo by Andrew Kelly/Reuters filepix)

(Photo by Andrew Kelly/Reuters filepix)

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SINGAPORE (Oct 12): Consumers in Southeast Asia are showing a greater appetite for social commerce.

They are spending more of their time discovering, considering and purchasing products within the social media ecosystem, according to a survey by artificial intelligence-based customer engagement platform provider iKala.

Although e-commerce (91%) remains the preferred...(click on link for full story on theedgesingapore.com)