When choosing the right smartphone to assist you in your daily tasks, it has to meet certain criteria. This is because the evolution of technology has led to the smartphone being more than just a communication device; it is now an essential tool in our everyday life.

Some of the most important aspects when choosing a smart device are power, performance, technical capability and design. After all, it not only serves as an extension to our being but also helps us perform our tasks.

When it comes to smartphone technology, Xiaomi knows more than a thing or two about building smart devices for the modern consumer. One of the largest technology brands in the world today, it has just introduced its latest line of premium flagship smartphones to the market.

With the Xiaomi 12 Series, the tech giant has delivered a smart device that not only packs cutting-edge technologies but also class-leading features. Mindful of what modern professionals would want in a powerful flagship device, the Xiaomi 12 Series is more than up to the job of fulfilling their requirements.

The Xiaomi 12 Series is equipped with the Snapdragon 8 Gen 1, Qualcomm’s most advanced mobile platform, which enables users to benefit from next-generation computing through the cutting-edge 4nm technology process. The smart device is designed to boost productivity and efficiency and enable next-level data loading and transfers with assured and stable performance.

All that cutting-edge performance is supported by an equally powerful battery and next-level charging. The Xiaomi 12 Series packs a 4,600mAh battery with 120W Xiaomi HyperCharge technology in its slim and sleek body. Designed to offer all-day use, the smartphone also supports Xiaomi 67W wired and 50W wireless turbo charging. Optimal battery life can be attained with the Xiaomi AdaptiveCharge — a smart charging feature that optimises the user’s overnight charging habit.

The Xiaomi 12 Pro features a pro-grade triple 50MP camera array along with 50MP telephoto and 50MP ultra-wide lenses while the Xiaomi 12 offers a 50MP pro-grade main camera with ultra-wide and telemacro lenses to ensure razor-sharp stunning images.

Complementing the impressive camera hardware is Xiaomi’s advanced AI algorithm, which provides special effects and creative options to produce studio-quality shots. Features such as Xiaomi ProFocus, Oneclick AI cinema and Ultra Night Video will help enhance the image-taking experience, enabling users to recreate their own cinematic images.   

With its aesthetically pleasing compact design and slim profile, the Xiaomi 12 fits perfectly in the palm of your hand. The user-centred design incorporates a 6.73in display for the Xiaomi 12 Pro and a 6.28in display for the Xiaomi 12. Designed with smooth 3D curves and a colour choice of grey, purple or blue, the smartphone’s cut will suit any style and function.

The Xiaomi 12 delivers next-level clarity and vibrance with more than 68 billion colours. With a screen-to-body design that elevates the viewing experience, the smartphone is equipped with state-of-the-art features such as Amoled Dot Display and 120Hz AdaptiveSync refresh rate along with Dolby Vision and HDR 10+ support. Watch and be amazed as vibrant colours and details spring to life on the scratch-resistant Corning Gorilla Glass Victus.

The all-round exhilarating sensory experience is further enhanced with cinematic-grade stereo sound. The Xiaomi 12 Pro boasts a quad speaker set-up while the Xiaomi 12 features dual symmetrical speakers, with Sound by Harman Kardon and Dolby Atmos support. So whether you are taking a conference call, unwinding with the latest podcast or streaming your favourite show, you are sure to get an outstanding audio experience.

With Xiaomi’s first VIP service package, you are guaranteed an exclusive user and ownership experience with the Xiaomi 12 series. Pre-order the premium flagship device now and be treated to exclusive items such as a free screen replacement, two-year warranty, three years of Android OS upgrades and four years of security upgrades. Moreover, each purchase of the Xiaomi 12 Series comes with complimentary premium gifts worth up to RM2,197.

For more information on the Xiaomi 12 Series smartphone, click here. Pre-order starts from now until 23 March 2022.