Italian fine jewellery brand FOPE officially launches its first flagship boutique in Asia at SUEN. Having recently celebrated its 10th anniversary, fine jewellery boutique SUEN is a prominent name amongst Malaysia's fine jewellery purveyors. The launch of FOPE's flagship boutique also saw the global unveiling of their latest capsule collection, the Bubble Rings.

Identifiable by their signature Novecento gold mesh chain, FOPE's jewellery collections encapsulate quintessential Italian style and a generational legacy of expertise as well as craftsmanship. This elegant gold weave present throughout FOPE's refined collections has blossomed from a timeless classic into a true icon worldwide.

Incorporating an exuberant mix of light and shade along with their one-of-a-kind Novecento gold mesh chain, the Bubble Rings represents a burst of colour and joy. Drawing from pure happiness as its inspiration, this collection confidently expresses a sense of fun and freedom through the use of diamonds and multi-coloured sapphires.

A reinterpretation of FOPE's idea of jewellery, each Bubble Ring is a statement of style and elegance. Masterfully crafted, each piece playfully highlights contrasting dimensions, striking compositions and eye-catching chromatic effects. 

The collection is crafted with sophisticated techniques and imbued with FOPE's love for fine jewellery. Dedicated to women all around the world, the Bubble Rings serve as a reminder that sometimes, life needs a joyful lift that makes cares fly away as light as a feather. 

Established in 1929, FOPE has celebrated over 90 years of exquisite craftsmanship while keeping the business within the family, with the fourth generation currently at the helm. With a fundamental focus on everyday luxury and subtle elegance, FOPE has built a stellar reputation amongst women, offering a wide range of striking pieces fit for every occasion. Their patented Flex'it technology that renders bracelets and rings fully flexible represents a ground-breaking idea of contemporary luxury, and has revolutionised the way women wear fine jewellery around the clock.

Emerging from the tumultuous, lockdown-filled year of 2020, FOPE centers their theme for the year ahead around "Journey", recognising the longing of many to travel to faraway places. The theme envisions the FOPE woman as the pinnacle of sophistication whilst constantly evolving for the better - a direct reflection of the versatility and elegance of FOPE's stunning pieces which remain fit for all occasions.

Introducing the theme "Journey" for the years 2021 and 2022, FOPE's Chief Marketing Officer Marilisa Teatini Cazzola says, "The FOPE woman is constantly evolving: multicultural, yet universal, full of energy, practical yet eclectic and most of all, sophisticated."