MATRADE bags international award for trade promotion

MATRADE bags international award for trade promotion
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KUALA LUMPUR (May 20): The Malaysia External Trade Development Corporation (MATRADE) was named winner of the “Best Use of Information Technology” category at World Trade Promotion Organizations Conference and Awards.

In a statement on Friday (May 20), MATRADE said it was recognised for its initiative in organising the first fully virtual edition of the Malaysia International Halal Showcase (MIHAS) in 2021.

MATRADE chief executive officer Mohd Mustafa Abdul Aziz said, “The recognition is a resounding testament of MATRADE’s capabilities as a world-class national trade promotion agency.”

“The award is a realisation of our aspiration to showcase Malaysia and bring Malaysian exports to greater heights,” he said.

Mustafa said in accordance with the digital initiatives by the Malaysian government through MATRADE in enhancing Malaysia’s trade competitiveness and exports value, the Integrated Trade Events Platform (ITEP) and Single Information Portal for Exports (SIPE) are being developed after the proposal was approved by the Economic Action Council.

“Both initiatives will lead to an accelerated adoption of digitalisation, through the establishment of digital business platforms, in tandem with 12th Malaysia Plan strategic directions,” he said.