SINGAPORE (Nov 5): Prudential Singapore sees itself going beyond the traditional role of an insurance provider that protects lives by paying claims. Instead, the life insurer is now helping people to focus on their two priorities — health and finances — so they can be better prepared for their future.

“We want to help people be better prepared for a longer life. Our solutions are geared towards empowering people to be more proactive in managing their health and financial wellbeing,” says Goh Theng Kiat, chief customer officer at Prudential Singapore.

A key motivation for this goal comes as Singaporeans’ life expectancy has...(click on link for full story on theedgesingapore.com)